How an Iligan City Car Rental Generated 51+ Leads Worth ₱322K in 3 Months Without a Price War

The client was heavily relying on Facebook for bookings.

However, the local market was becoming increasingly competitive:

• Too many competitors
• Ongoing price wars
• Customers choosing the cheapest option
• Low-quality inquiries
• Unpredictable monthly bookings

The owner wanted to move away from competing purely on price and asked:

“Is there a way to generate quality leads and increase our monthly bookings without joining the price war?”

They weren’t just looking for more exposure.

They wanted additional qualified leads consistently.

The client inquired about our Car Rental Proven Strategy Blueprint to see how it could improve their booking system.

During our consultation, we:

• Evaluated their current lead sources
• Identified over-dependence on Facebook inquiries
• Analyzed local competition behavior
• Presented a website-first conversion strategy

Our strategy focused on:

• Building a conversion-focused website
• Structuring a clear and guided booking journey
• Implementing strong call-to-actions
• Optimizing for local SEO to capture high-intent searchers
• Positioning the brand to attract quality customers instead of bargain hunters

The goal was to generate additional qualified leads outside of Facebook and build a predictable booking system.

The website launched in October.

In less than 3 months after launch:

• ✅ 51+ Additional Qualified Leads Generated
• 💰 Total Lead Value: ₱322,225.00
• 📈 Projected Lifetime Value: ₱966,675.00
• (Based on a conservative 3x LTV multiplier)

Additionally:

• 🚀 Consistently ranked on the first page locally
• 📍 Increased visibility for high-intent customers searching in Iligan City
• 📊 More predictable monthly inquiries
• 🎯 Higher-quality leads compared to previous Facebook-only strategy

Instead of fighting for the lowest price, the client built a system that consistently generates additional bookings and revenue opportunities.